Category Archives: Web & Mobile

Applying Crawl-Walk-Run to Owned Media

Crawl-Walk-Run is a framework for digital analytics and performance optimization that I’m working to make approachable for people across experience and digital disciplines, and comprehensive enough to cover the spectrum of business goals involved in digital marketing and advertising. At … Continue reading

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Should your survey have a “neutral” option?

One of the debates in survey research is around scales – “How much do you agree…”, “How satisfied are you…”, “How likely are you to…” – specifically, should the scale have a “neutral” point or not? Scales should have a … Continue reading

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