Category Archives: Primary

Applying Crawl-Walk-Run to Owned Media

Crawl-Walk-Run is a framework for digital analytics and performance optimization that I’m working to make approachable for people across experience and digital disciplines, and comprehensive enough to cover the spectrum of business goals involved in digital marketing and advertising. At … Continue reading

Posted in Primary, Web & Mobile | Tagged , | Leave a comment

A Crawl-Walk-Run Model for Data Analysis

I’ve seen a lot of discussions recently about analytics, competing on analytics, and how to approach analytics. Certainly, in the digital age we face a deluge of data, and need software and people to process it, structure it, analyze it, … Continue reading

Posted in Primary | Tagged , | Leave a comment